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International Journal of
Humanities and Social Science Research
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VOL. 8, ISSUE 6 (2022)
Sustenance of print and e-newspapers in the business of news media: A study of Indian news industry
Authors
Dr. Rusha Mudgal, Dr. Pooja Rana
Abstract
With the revolutionary advancements in technology, the existence and sustenance of print newspapers has been challenged time and again. However, despite the last many decades witnessing the ‘slow extinction’ of print newspapers in the West, the Print newspaper industry in India has survived these challenges through the disruptions. Apart from working on the look and feel of the Print newspaper, the industry has also come up with various changes in its revenue models via alterations in distribution, subscription, and advertisements to adapt to the challenges posed by the rapid growth of more immediate news mediums. While e-newspapers gained the most during the Covid 19 pandemic, the Print newspapers’ business experienced a challenging time. On one hand, many Print newspapers in India had to shut down during Covid 19, on the other hand there were other media groups that announced harsh measures like severe pruning of editorial staff. Due to the pandemic, major print newspaper organisations in the first quarter of FY 2021 witnessed a revenue decline. The circulation of Print newspapers was already impacted by the availability of digital platforms, the pandemic further accelerated the shift in consumers’ preferences towards e-newspapers’ digital presence. Nonetheless, print newspapers that stood their ground during the pandemic showed gain in the second phase. The circulation revenue in the first quarter of FY2022 has increased for some of the print media organisations and is expected to improve further. The increase in circulation is an indicator of resilience of the industry and a testament of strong roots of the print media industry in India. The Hindu was the first newspaper to launch its web site back in 1995 in India and was followed by more news organisations. With improved internet penetration and easy availability of smartphones, the readers have a variety of options to read news. In India, a stage has arrived where print newspapers and online newspapers are co-existing and witnessing growth. The undertaken study aimed to underscore the factors that necessitated the evolution of e-newspapers and also explored different revenue models. It also aimed at analysing the content of print and e-newspapers and prognosticate the future of print and e-newspapers in India. Content analysis helped the researchers to gauge the changes that print newspapers and e-newspapers carried out according to user preferences. It was observed that e-newspapers gave importance to the currency of their contents and provided links to access more information. Essential components of the content were created according to different geographical regions, dialects, hyperlocal content and user generated content. Print newspapers for long were dependent on revenue from advertising but it was found that changes during the Covid-19 pandemic like subscription for almost all e-newspapers which until then could be accessed free of cost, contributed to the growth. Circulation and subscription through different online apps like Paytm (as stay at home essentials) and extended platformization through various technologies, contributed to the growth during and post pandemic. Findings from the survey revealed that print newspapers maintain a strong presence but a shift in users’ preferences suggests strong inclination towards digital platforms in the longer run.
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Pages:38-45
How to cite this article:
Dr. Rusha Mudgal, Dr. Pooja Rana "Sustenance of print and e-newspapers in the business of news media: A study of Indian news industry". International Journal of Humanities and Social Science Research, Vol 8, Issue 6, 2022, Pages 38-45
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