This research was conducted to find out how much influence Love Laura's brand ambassador in The Body Shop's Public Relations campaign "Forever Against Animal Testing" towards corporate image. This study uses SOR theory that explains by using figure brand ambassador (stimulus) would provide information or messaging products/company to the consumer or the audience (organism) can affect the perception of the image of the company (response). The paradigm of this study using positivist with quantitative approach. The method used is the survey method, with data obtained through a questionnaire distributed to 118 respondents. This study shows the value of t obtained amounted to 6.767 greater than the right value of t table of 1.981. The results of the study stated that there was an influence between Cinta Laura as brand ambassador in The Body Shop's Public Relation campaign "Forever Against Animal Testing" towards corporate image with a correlation value of 0, 532, which means the relationship between the two variables considered strong, with the coefficient of determination which indicates 28.3% variable corporate image contributing variables brand ambassador in a Public Relation campaign.